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Monday, June 17, 2019

Pierwalker Log: June 17, 2019

Writing start: 8:56 A.M.
Finish: 3:05 P.M.
Total new words (est.): 400
Edited (est.): 14400
Tasks

1. Failure: First primary edit of chapter twenty-six

2. Book Three Melody: Off

3. Angel: Book Three: 400 new words
Notes: This chapter is like a race horse wanting to chomp down on the bit. I want to take it slow and easy so I can get the details right.

4. Random Chance Book Two: Off

5. Port Story: Fifth primary edit of chapter two

6. Hidden Bookmarks: Off

7. Rumpel: Second primary edit of chapter four
Notes: This is a really good chapter.

8. Zelena (Secondary Edit Two): Part Two

Special Projects: None today

Extra notes: We've started watching Galavant on Netflix. It's the short-lived musical TV series that ran two seasons on ABC (2015 - 16, I believe).

It's pretty good. I've had some nice laughs so far. I'll let you know what I think as the show progresses.

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Memo to suburbans: Buying a car won't make you "authentic," or courageous, or hip. It won't make you all "cool" and weirdly mysterious like Matthew McConaughey.

You're not going to drop your new Subaru into four-wheel drive and go tearing up a field somewhere, spewing mud behind your spinning tires while a bull watches enviously from the sidelines. You're not going to take your Forester out on some camping trip, foregoing the regular highways for wild and woolly back roads. You're not going to take your new all-electric Jaguar out at night and race it daringly up and down deserted docks and "roar silently."

Your children aren't going to be happier seeing you pull up in your new Chevy or Ford, regardless of model. They aren't going to be better adjusted, either. Your new Mercedes or BMW isn't going to give meaning to your meaningless suburban existence. Just accept it.

What's genuinely grotesque to me is that these car commercials work. I know they do, because giant car companies audience-test the shit out of them before releasing them. And you miserable fucks just eat it all up. These commercials work. You buy the hype. You buy the bullshit. And in fact, you want more, more, more!

Is it any wonder at all that the world is burning up, that humanity is set to a course of extinction? The ignorance on display vis-a-vis these commercials, the ignorance and unwillingness to rebel against the blatant consumerism pushed, pushed, pushed via them ... it's all pretty goddamned ugly.

Car commercials are pretty much the canary in the coal mine for herd behaviors. You can get a pretty good read on what suburbans are thinking about by means of them. That's so because a car represents a big financial investment, no matter how cheap it may be, and so what you get by way of that investment are the underlying beliefs of those who buy them. Those are brought out by the advertisers, who plum the depths of your soulless lives to find out what you think about yourselves and what you want for yourselves and how you want to be viewed by others.

It's all pretty goddamn gross, really.

Your new car isn't going to help save the world, asshole. And it's certainly not going to save you, either. And if you manage to get laid because of it, well, how pathetic is the individual who can be turned on by such shallowness? And how pathetic are you that you want someone who can be turned on in such a manner?

Here's to hoping he or she has a scorching case of herpes.

Enjoy your new ride, suburban.

You're still not Matthew McConaughey.



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